Thamar Swart

Thamar is currently a Global Director Experience Design for Digital Retail at Adidas. She has a strong passion for Design & Strategy, connecting user journeys and people. Together with a team of talented designers she is responsible for the design of the digital experiences during the online to offline journeys in the adidas Stores. Experienced in designing for App, Web and Digital Signage Interfaces, she understands that its important to design the experience, not only the good looking pixels. For this it is important to collaborate closely with people with a different expertise and mindset to stay innovative and create user friendly interfaces that people love to use.